As we announced a couple of posts ago, last Monday was held in UPF Auditorium (Barcelona) the October edition of Mobile Monday Barcelona.
Here you have our abstracts, conclusions and some thinking (don’t expect too much):
Raimo van der Klein (Amsterdam)
Mobminds - http://www.mobminds.com
Philosophical, abstract and kind
He focused the subject and introduced the speakers. He was the most conceptual in the table. He made a difference between the real world (now & here) and the virtual world; and what can 2D codes to connect them. Visit this web for details.
Rate of publication of different media:
- 1 beat/day (E.g. newspapers)
- 2/3 daily updates (E.g. webs)
- Constant streaming. Living data.
He finished his speech by encouraging companies and speakers to be honest (marketing honesty) and not to use this new tools only to work s coupons or discounts.
Roger Fischer (Switzerland)
KAYWA - http://www.kaywa.com
Brief, concise and illustrative
In a very pragmatic way he presented the evolution of KAYWA, one of the main blog and creation and mobile technology companies in Switzerland and has contributed to the spread of QR-Codes. See PowerPoint…
Fischer stressed the fact that QRs have some-kind of “seduction” on women and that “they (she) like’em“. It can seem a trivial comment, but in a market were TQM (total quality) is just another requirement, the emotional pluses and honesty is going to set the differences and become key factors in the future.
Ignacio Mondine (Spain)
Daem Interactive - http://www.daeminteractive.com
Interesting,technological and futuristic
Presents Daem Interactive and shares their experiences in the image recognition and processing from mobile devices.
Mondine showed some of the campaigns they have launched using their system of “codes” based on the recognition of an image sent by MMS and its possibilities. They have worked with large companies and have obtained curious results.
They define themselves as 3rd generation codes.
Dennis Hettema (Sweeden)
Shotcode - http://www.shotcode.com
Practical,quick and commercial (… very commercial)
He reduces the possibilities of a 2D-Code to a URL. 1 Shotcode = 1 URL. He suggests a future where all devices have internet access and the only use they will have is get to a URL. It has its sense, we’ll see.
Hettema compares his company with ICANN and he wants to take care of the generation and control of Shotcodes (all of them?) and link ‘em to each URL.
He talked about different campaigns with espectacular results but the fact that they centralize the creation and process of these codes will difficult the growth in the mid-term.
… conclusions…
The features of different business models presented and the technology behing each of them, lead us to think that at the end will prevail an opensource, free, user-generable and sef-contained code (without the need of internet access nor a provider no decode the data).
That leaves us with 2 candidates: Datamatrix and QR-Code. Datamatrix was the big absent, but its free nature left him alone. ¡Thank you Siemens!
At this moment, looks like Datamatrix has become the most extended code in industrial and professional world (B2B) and QR is positioning in leisure and end-user market (B2C).
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