QR-Code

So far in Spain we have just seen shy tries on 2D Code usage and without using all the possibilities of QR amb mobile internet. To innovate has its price and its risk, but those who have done so and have sone it right are starting to see the payback (payback, nice word on recession times).

Today we found out (thank you Jose Luis) that Vueling has launched an QR-Code based on-line check-in system. 

Summary: you buy your ticket online, recieve an MMS with a QR-CODE on it. When going through security  control and check-in showing the MMS will be enough. You’ll still have to carry an ID/Passport until we tatoo our front-heads with a QR-Code ;).This will save lots of paper-stuff and make the process more efficient (another great word nowadays).

Vueling has gone a little bit further. Other companies in Spain and all over the world started MMS check-in based strategies (ej. Spanair), but through Vueling you can now buy tickets through you mobile phone (http://m.vueling.com or straight thorugh a QR-Code).

We are sure we will soon see QR-Codes on printed media (newspapers, walls, etc.) showing links to mobile versions of ecommerce sites and direct offers (Ex. Fly BCN-MAD for 50€. Capture this code now!).

“The Sun” just launched a new way to access their contents through the mobile phone. It is indeed another important step to introduce QR-Codes in Europe. We hope users can keep their eyes on the code ;)

Instead of sending an SMS, capturing the code and follow the link will be enough to access the newspaper from any mobile device with a camera, QR reader and internet access.

Without a doubt this is going to change the way free newspapers are read and promoted.