QR-Code

Yesterday while watching Formula 1 Istambul (Turkey) GP we realized that Toyota Team has Denso as one of their main sponsors. Denso is the company that created the QR-Codes and is not excercising the patent.

We asume that Denso is sponsoring their spark plugs but… why does not Denso place  a QR-Code on Jarno Trulli’s or Timo Glock’s car?
Some reasons why this branding campaign would be  interesting…

- it would differenciate Denso from the rest of sponsors that use a traditional logo (just like 100% of sponsors)
- it could become interesting publicity material
- it would spread QR-Codes.
- someone else will do it soon (even if if they have not invented QRs)

Examples: Link to Denso or Toyota website, car number or even a message “Catch me if you can”.

From this blog we are glad to give away this idea with Denso Marketing people since they gave away the QR-Codes.

According to Denso-Wave technical specifications about QR-Codes, when printing or displaying a QR-Code there has to be a margin/“quiet zone” around it in order to locate it and decode it properly. This “quiet zone” must have a minimum of 4 modules (a module has the size the smallest square in a QR).

In order to show this feature we designed at our QR-Store Leonardo’s Series where you can see that the margin required. When we designed the first version of the T-Shirt there was no margin and the code was very hard to capture. Check it yourself:

Bonus freak: in our code there is a message from Leonardo himself that can only be decoded when captured from the reflection ina mirror.