QR-Code

“The Sun” just launched a new way to access their contents through the mobile phone. It is indeed another important step to introduce QR-Codes in Europe. We hope users can keep their eyes on the code ;)

Instead of sending an SMS, capturing the code and follow the link will be enough to access the newspaper from any mobile device with a camera, QR reader and internet access.

Without a doubt this is going to change the way free newspapers are read and promoted.

Via Gallerie Japan (Translations are accepted…)

This post is dedicated to this guy…

Here you see a DVD campaign “28 weeks later”DVD  in the middle of London.

As Iain Tait says in his blog it is a “multi-layered” capaign. There will be people that gets a message (”Cool! A QR Code, let’s see what is on it”), people that will get another message (”what’s that? This 28 weeks people are weird”) or no message at all (”What’s that?”)

In order to be exposed to 100% of the message you MUST:

• Know what a QR-Code is
• Have a reader with you
• Be across the street, otherwise there is not distance enough to fit the QR in your screen.

What % of the population in your city would be able to read it?