One of the latest big companies we have found out they are using QR-Codes is Havas, one othe largest communication and consultancy groups worldwide. They recently added a QR-Code in their flash intro.
Our point of view…
- Good copy work, but…
“Papel & Pixeles. Quand Gutemberg rencontre MacLuhan” is quite clever, but a little bit “technology elitist” since it doesn’t tell what the code is anywhere.
- Great design. Different colors in single code make it curious and the fades look cool.
- No mobile strategy. After scanning the code (only if you know how to) you just get a white window with no content whatsoever. Since there is no flash-alternative version or a mobile content either the experience is quite frustrating if you feel curious about the content and there no such.
Anyhow, it’s good to see big ones playing around with QR-Codes and it is indeed an interesting action for Havas.
Good luck and, by the way, if someone in Havas need any help with QR-Codes we will be glad to help you out (yes, even if you are a #1 and have your own online marketing division ;)
